Menu
For kidsColoring pages with your business name
Restaurant / Delivery App Menu Price Calculator

Delivery App Menu Price Calculator

The DoorDash, Uber Eats or Grubhub menu price that keeps the same profit per order as in-store, and what you lose if you don't raise it.
$

Enter a number of at least 0.01

$

Enter a number of at least 0

Ingredients for one portion, the same in-store or delivered.

$

Enter a number of at least 0

Containers, bags, cutlery and labels that dine-in guests don't use.

%

Enter a number from 0 to 10%

What your card processor takes on an in-store sale. Use the effective rate from your processor statement; 3% is an example.

%

Enter a number from 0 to 60%

Delivery commission on your plan. DoorDash: 15%, 25% or 30%. Uber Eats: 20%, 25% or 30% (15% Lite in some cities). Grubhub: 5–20% marketing plus a delivery fee from 10%. Use the rate in your merchant agreement.

%

Enter a number from 0 to 20%

Any extra % fee on the order, such as payment processing billed on top. DoorDash says its commission includes card processing, so leave 0 there. Grubhub charges processing separately: use the rate on your statement.

Enter a whole number

Delivery app price
$20.20
34.7%above in-store price
$10.05profit per order (same as in-store)
$3.90lost per order at in-store price
$0app price $20.20
  • App commission
  • Food
  • Packaging
  • Profit
In-store price$15.00
In-store profit per item · price − food − card fee$10.05
Delivery app price · keeps $10.05 after 25% app fees and packaging$20.20
Profit if app price = in-store price$6.15
Lost per order−$3.90
Lost per week · 100 orders−$390.00

Keeping the in-store price on the app costs $3.90 an order, about $20,280 a year at 100 orders a week. Round the app price to a menu-friendly $20.99.

See breakdown

How the delivery app menu price calculation works

  1. Work out in-store profit per item

    A $15 dish with $4.50 of food and a 3% card fee ($0.45) leaves $10.05 for you.

  2. Add what delivery adds

    Delivery orders also need packaging: $0.60 here. So the app price must cover $10.05 + $4.50 + $0.60 = $15.15 after fees.

  3. Divide by what the app leaves you

    At a 25% commission you keep 75 cents of each dollar. $15.15 ÷ 0.75 = $20.20 on the app.

  4. See the cost of not changing

    At $15 on the app you keep $11.25 − $4.50 − $0.60 = $6.15, so each order earns $3.90 less. At 100 orders a week that is $390.

Worked example. A $15 in-store dish with $4.50 of food cost, $0.60 of packaging and a 3% card fee earns $10.05. On an app taking 25%, the price that keeps $10.05 is $20.20, 34.7% above in-store. Leaving it at $15 earns only $6.15, losing $3.90 an order, or $390 a week on 100 orders.

Delivery App Menu Price FAQ

How much should I mark up prices on DoorDash?

Enough to keep the same profit per order after the commission and packaging. With a 25% commission and a 30% food cost, that is often about a third above the in-store price; this calculator gives the exact figure for each item.

How much does DoorDash take from restaurants?

On DoorDash's US pricing page (checked 20 Oct 2026), delivery commission is 15% on Basic, 25% on Plus and 30% on Premier, charged on the order subtotal. Pickup orders are 6% on every plan. DoorDash says there is no separate payment processing fee on marketplace orders. On the $15 example dish, the delivery price that keeps your profit is $17.82 on Basic, $20.20 on Plus and $21.64 on Premier.

How much does Uber Eats take from restaurants?

Uber Eats lists a 20% marketplace fee on Lite, 25% on Plus and 30% on Premium for US delivery orders (checked 20 Oct 2026). Lite is 15% in some cities, such as Los Angeles, Seattle and Washington, DC. On Plus, reaching Uber One members costs an extra 5% on those orders. Pickup is 7%, or 10% if you have not shown that pickup prices match in-store prices.

What are Grubhub's fees for restaurants?

Grubhub's pricing page (checked 20 Oct 2026) lists a 5% marketing commission on Basic, 15% on Plus and 20% on its top plan, plus a delivery fee from 10% when Grubhub drivers deliver. Payment processing is extra. So a Plus restaurant using Grubhub Delivery pays at least 25%; enter 25% as the commission and your processing rate as the extra fee.

Is it legal to charge more on delivery apps than in-store?

In general, yes. DoorDash's own pricing page says you can set different prices for delivery orders and that many restaurants do. Pickup is different: DoorDash's 6% and Uber Eats' 7% pickup rates require pickup prices that match your in-store menu.

Why not keep the same price as in-store?

Because the commission comes out of your profit, not your costs. A 25% fee on a $15 dish is $3.75, which can take a third or more of what the dish earned.

Does this work for Uber Eats and Grubhub too?

Yes. The maths is the same for any app that takes a percentage of the order: enter that app's commission and any extra fee.

Sources: DoorDash for Merchants: Commission rates and pricing (checked 20 Oct 2026) · Uber Eats for Merchants: US pricing (checked 20 Oct 2026) · Grubhub for Restaurants: Pricing and fees (checked 20 Oct 2026)

Related calculators

Menu Price CalculatorTurn a dish's plate cost into a menu price that hits your target food cost percentage.Food Cost CalculatorFood cost percentage for a week or month from inventory and purchases, or for one dish from its plate cost and menu price.Prime Cost CalculatorAdd food, beverage and total labor costs to get your restaurant's prime cost and prime cost % against a target.Markup CalculatorAdd a markup to your cost to get a selling price, or enter both to see the markup percentage and the margin it gives you.Credit Card Processing Fee CalculatorWhat card processing costs you each month and the effective rate you pay, from your sales, transaction count and processor's fees.