All calculators / Marketing
Marketing calculators
For owners and marketers checking whether ads and campaigns pay off. Work out cost per click and per thousand views, return on ad spend, conversion and churn rates, and what a customer is worth over time against what it costs to win one.
Most used
CPM CalculatorCPM from ad cost and impressions, or use a CPM to find the cost of a campaign or how many impressions a budget buys.Avery 5160 Label TemplatePaste addresses and download a free PDF of 30 address labels per sheet in the Avery 5160 layout.ROI CalculatorReturn on investment and annualized ROI for a project, campaign, piece of equipment or property, from what went in and what came back.Customer Lifetime Value CalculatorEstimate what a customer is worth in gross profit over the whole relationship, and compare it with what it costs to win them.Engagement Rate CalculatorWork out the engagement rate of a social media post, or the average of several posts, by followers, by reach or by impressions.CTR CalculatorGet your click-through rate from clicks and impressions, or use a CTR to estimate clicks or the impressions you need.
More marketing tools, A–Z
ARR & MRR CalculatorConvert between monthly and annual recurring revenue from your customer count and price, and project where ARR lands in 12 months.Car wash coloring page with your car wash's nameFree printable car wash coloring page with your car wash's name over the bay.Churn Rate CalculatorCustomer churn and retention rate for a month, quarter or year, plus what it means over a full year.Construction coloring page with your company's nameFree printable construction coloring page with a digger, cones and your company's name on the project board.Conversion Rate CalculatorGet the conversion rate for a website, landing page or sales pipeline, or use a rate to estimate sales or the traffic a goal needs.Cost Per Acquisition (CPA) CalculatorWork out your cost per acquisition from ad spend and conversions, and check it against the break-even and target CPA your prices can carry.CPC CalculatorCost per click from ad spend and clicks, or use a CPC to plan the budget or the clicks a budget buys.CSAT CalculatorGet your customer satisfaction score (CSAT) from how many people picked each answer on a 1–5 scale, with the response count and average rating.Customer Acquisition Cost CalculatorWhat it costs to win one new customer from your marketing and sales spend, and how that compares with what they're worth.Dentist coloring pages for your waiting roomFree printable dentist and tooth coloring page with your practice's name on the sign, for the waiting room, goodie bags and Dental Health Month..Doctor coloring page with your practice's nameFree printable doctor and nurse coloring page with your practice's name on the sign.Farm coloring page with your farm's nameFree printable farm coloring page with a barn, a cow and your farm's name on the stand.Fire station coloring page with your station's nameFree printable fire station coloring page with a fire truck, a dalmatian and your station's name over the doors.Garbage truck coloring page with your company's nameFree printable garbage truck coloring page with your company's name on the truck.Hair salon coloring page for kids waiting their turnFree printable hair salon and barber shop coloring page with your salon's name on the sign.Hotel coloring page with your hotel's nameFree printable hotel coloring page with your hotel's name behind the front desk.Karate coloring page with your dojo's nameFree printable karate coloring page with your dojo's name on the wall.Kids' Coloring Page MakerPut your business name on a free coloring page. Print it as a kids' menu or a waiting-room sheet.Library coloring page with your library's nameFree printable library coloring page with your library or bookshop's name on the sign.Mechanic coloring page for your auto repair shopFree printable mechanic and car repair coloring page with your garage's name on the sign.Net Promoter Score CalculatorGet your Net Promoter Score from the number of promoters, passives and detractors in a survey, with the share of each group.Net Revenue Retention (NRR) CalculatorWork out net revenue retention (NRR, also called net dollar retention) and gross revenue retention (GRR) from starting recurring revenue, expansion, contraction and churn.ROAS CalculatorGet return on ad spend, ACoS and the break-even ROAS for your margin, and see whether the ads made money after product costs.Swimming pool coloring page with your swim school's nameFree printable swimming pool coloring page with your swim school's name on the wall.Tow truck coloring page with your company's nameFree printable tow truck coloring page with your company's name on the truck door.Vet coloring page with your clinic's nameFree printable vet coloring page for kids with your clinic's name on the sign.
Marketing formulas
| What it measures | Formula | Calculator |
|---|---|---|
| Return on investment (ROI) | (Final value − cost) ÷ cost | ROI → |
| Return on ad spend (ROAS) | Revenue from ads ÷ ad spend | ROAS → |
| Cost per thousand impressions (CPM) | Cost ÷ impressions × 1,000 | CPM → |
| Cost per click (CPC) | Cost ÷ clicks | CPC → |
| Click-through rate (CTR) | Clicks ÷ impressions | CTR → |
| Conversion rate | Conversions ÷ visitors | Conversion Rate → |
| Customer acquisition cost (CAC) | (Marketing + sales spend) ÷ new customers | Customer Acquisition Cost → |
| Churn rate | Customers lost ÷ customers at the start of the period | Churn Rate → |